North Shore-LIJ Health System was already the largest employer in New York State, but nobody knew who they were. Unifying and rebranding the entire health system to build the powerhouse brand that is Northwell Health meant everything had to be reincarnated in a Northwell form — from patient education to event materials, from environmental graphics to program branding.

A massive undertaking and incredible accomplishment!

5 designers

3 copywriters

200 projects per month

approximately 2 years

weekly, open forum critiques

brainstormed solutions 

codified decisions